From the second I stumbled on this brand new womenswear line via instagram, I was immediately blown away.
The style of photography, to the props and even the model, everything was clearly thought out, creatively. Though the fabrics used seem very familiar, they were able to create their own style and niche. Can anyone join me to say “Wow!!!” to those long clutches? Not forgetting the beauty aspect of this shoot. The hair is so traditional and I can’t help but notice the makeup choice was natural.
Born from the desire of making beautiful and accessible clothing, TONGORO is an African fashion brand designing functional yet contemporary collections. We bet on delivering something different from what’s been expected from African brands until now offering playful and affordable apparel. Rather than promoting predicted trends via fashion shows and similar channels of influence, our company focuses on understanding the fashion that its customers want. Unicity in mass market shopping being a key criteria valued by our targeted customers, we sell a limited series concept of only 3 units per size and per item. With a control of our supply-chain, designing, manufacturing and distributing our products, we aim to be a 100% Made In Africa label providing retail solutions that offer style conscious consumers quality, variety and convenience at an affordable price. By sourcing our materials on the continent and working with local tailors, our long-term goal is to contribute to the development of African retail production in Western Africa, with our first atelier in Dakar, Senegal.
View all the photos from the campaign of their debut collection themed ‘An African Dream’.